5 Tips for Better Direct Mail Marketing Campaigns

5 Tips for Better Direct Mail Marketing Campaigns

While digital marketing has emerged as potentially the most popular solution for many modern businesses seeking better brand awareness, it’s important to remember that your customers respond to and engage with many different methods of communication. Although direct mail might seem like a more “traditional” form of advertising, it’s also memorable, tactile, and the perfect…

Power of Print Case Study: New Zealand Violence Against Women Study

Power of Print Case Study: New Zealand Violence Against Women Study

The New Zealand Violence Against Women study found that 26% of women who live in a home with a household income of over $100,000 per year have experienced physical or sexual violence from an intimate partner. As a result of this, not-for-profit organisation ‘It’s Not OK’ implemented an anti-violence awareness campaign across New Zealand. OBJECTIVE It’s…

Top 10 reasons to Use Direct mail

Top 10 reasons to Use Direct mail

1. The mail moment Direct mail enters an individual’s home and is consumed in a relaxed environment. This gives you the opportunity for one-to-one dialogue with your customers, to engage, inspire and promote action. 2. Tickle their senses The physicality of a mailing adds another dimension to the brand experience. Stimulate your customers’ senses through…

Power of Print Case Study: E-Commerce Powerhouse

E-Commerce powerhouse Net-A-Porter took a risk and moved out of its comfort zone publishing a print magazine, Porter. With young minds as the target audience, Porter had to be innovative to capture their attention and rival competitor magazines. After 14 years of being primarily an online luxury fashion destination, Net-A-Porter recognised that their consumers were…