Companies and marketing experts alike both understand the value of high-quality packaging. The right package printing has a ripple effect on your customers. When someone finds your packaging beautiful, they’ll often take a picture to share it with their friends on social media, which triggers a chain that could make your product go viral. In today’s highly-connected world, it’s more important than ever to make a good first impression.
With so much riding on your packaging design, it’s no surprise that businesses spend a great deal of time and money trying to make a lasting impression on their audience. If you’re looking for inspiration for your latest product, then the following trends could help you to make the most out of popular designs in the media today.
1. Bold, Simple and Clear
In today’s fast-paced world, customers don’t have a great deal of time to stop and see what your product is all about. They need to know the value of your item as soon as they see it, and a clean-cut design can help with this.
Package printing that’s both simple and clean should help your customers to inherently understand the message you’re trying to get across. Just make sure that the design you choose represents the unique nature of your brand.
2. Custom Lettering
Today, companies are constantly looking for new ways to stand out from their competitors. After all, there’s so much saturation in the current marketplace, that your target market is overwhelmed with choices. Custom lettering or typography that has been designed specifically for your brand can be a great way to set yourself apart from the rest of the dime-a-dozen designs sitting on the shelf.
Remember to choose a font that works well with the style of your packaging and pick colours that stand out against the background you’ve chosen.
3. Pastel Colours
Calming colours have begun to make a comeback in the package printing industry – and this is something we’re likely to see more often as we move throughout 2018.
Calming packaging design is a great way to draw the customer’s eye in a time when a lot of companies are desperately trying to get attention with brighter, more aggressive shades. Softer colours give the indication that you have something delightful to offer your clients.
We recommend relaxing shades like:
• Lavender
• Mint
• Ocean blue
• Rose pink
4. Photography
Photography has always been a big element in the design world. If you’ve got a particularly unique product to sell, and you want to make sure that your customer understands what they’re getting straight away, you can’t go wrong with photography. The right photo can convey even the most complex ideas quickly.
If you decide to go with photography when creating your packaging design, make sure that you choose a printing company who can create crystal-clear images for you. You can also use photography to play around with other ideas like:
• Vintage design with sepia and black and white images
• Photo and illustration blends
• Holographic effects
5. Unique Shapes
Finally, when it comes to making the most out of your package printing design, remember that the shape of the packaging you choose can also have an impact on the way your customers perceive your brand.
The product packaging shape should capture the eye of your potential customers and help to make your product more memorable. For instance, you might have a juice product in the shape of a coconut, or a sandwich in a sandwich-shaped package.
Have some fun with your designs this year and use 2018 trends to inspire you as you grow your brand with the help of Immij!
Give us a call today on 1300 794 139
