Ask any profitable business owner for the key ingredient of their success and they are likely to reply that it is all down to one particular thing – exceptional customer experience.
From start to finish, businesses need to provide the ultimate customer journey to ensure loyalty and the most crucial factor of all; repeat business.
So how can businesses set themselves apart and provide their customers with an experience that keeps them coming back time and time again?
One of the most effective methods is to utilise personalisation.
Just look at the impact of putting people’s names onto Coke bottles. Coca Cola saw sales rise for the first time in a decade after introducing the personalised bottle campaign. Traffic on their Facebook page increased by 870% while the overall consumption of Coke rose from 1.7 to 1.9 billion cans a day. That’s a whole lot of new business!
With this in mind, it’s easy to see why personalisation is set to become one of the biggest marketing trends of all time. Not only does it speak directly to the customer, but also provides a tailored experience that is likely to bring them back for repeat business. So, it’s vital for businesses to stay ahead of the curve and make the most of using personalised print for their customers.
The best way to provide a personalised experience is to know your customer. Researching your target market is a key step in understanding them. Figure out who it is that you want to reach and the best way that you can speak to them on their level.
Then you need to connect with your audience. Once a customer feels that the experienced is designed just for them, they are much more likely to develop a loyalty to your brand. As customers are constantly bombarded with advertising from all angles, its key to make yours stand out by speaking directly to them so that they feel important and that the brand cares about them.
Finally, it’s important to get people talking about your campaign. The easiest way to do this is to create a personalised print that is so awesome that they have no choice but to tell their friends. This is where Immij come in. We can help you to create the best personalised print for your business, contact us directly on 1300 794 139!
