Today, a lot of experts agree that digital printing is one of the best ways to create high-resolution images in a cost-effective, time-efficient format. However, while digital printing has become the standard for many expert printing studios, it’s worth noting that a lot of customers still don’t know much about the process, and what it could mean to their promotional materials.
To help you understand a little more about the digital printing revolution, let’s look at some digital printing facts that you should be aware of as you choose a solution for your marketing materials.
1. It’s Non-Contact
In the past, to print an image onto a piece of paper or card, you’d need plates that could be pressed down onto the material, coating it with the right blend of ink.
However, digital printing is a non-contact process, which means that the words, images, and patterns created are the result of ink jets controlled by a computer. More cost-efficient than old-fashioned options, the nozzles simply spray the right amount of ink onto the correct space on the paper.
2. It Can Be Environmentally Friendly
In a world where more people than ever are beginning to go “green” to save our planet, it’s good to know that your printing strategies aren’t having a negative impact on nature. Digital printing can be very environmentally friendly, particularly when no coatings or powders are applied to the product. Although it can be difficult to go “completely” green with any printing solution, digital options can help you to less damage to the environment.
3. It’s Much Faster
An undisputed fact of digital printing is that it’s much faster than the standard offset printing process. Not only are there no set-up charges to worry about or plate costs involved, but there’s a great deal less time and labor involved in the pressing process. The printing can start much faster because you don’t need to create the plates before the item is printed off. This is incredibly useful for businesses who are facing a tight deadline.
4. It Offers Complete Control
Not only is digital printing one of the most cost-effective methods on the market, but it’s also one of the most flexible too. Digital printing allows for quick and easy changes to be made to the variable imaging process. Because computers control the pictures that come out at the end of the process, it’s much easier to change the content of a piece before it has been printed. This allows for a higher level of customization that can improve the appeal of your finished product.
5. Digital Printing Is Still Quite New
Finally, although it may feel as though digital printing has been around forever, it only began in 1993. While this is still a long time ago in the eyes of some businesses, it’s worth remembering that we began printing pictures onto items all the way back in the 1400s. Now, with new technologies like UV light and green printing inks, we’re discovering new ways to make the printing process more efficient every day.
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