The Top 5 Benefits of Direct Mail in 2018

Marketing is more diverse than ever in a world that’s driven by digital technology. A lot of companies are shifting their attention away from offline advertising, and into the fields of social media, search engine optimisation, and emailing. Unfortunately, this might not be the best way to connect with your audience.
Although digital marketing has many benefits to consider, it’s important not to forget about the tried-and-tested solutions that give your customers the unique experience they’re looking for from their favourite brands. In 2018, the digital marketing world is more crowded than ever before, making it harder for businesses to stand out. Direct mail could be the answer to your promotional woes, as 50% of people pay more attention to direct mail than any other form of promotional communication.

Here are the 5 top benefits of direct mail in 2018:

1. Engage Your Audience

Direct mail is a physical, touchable item. That means that when a customer picks up your letter and opens it, they’re directly engaging with your brand – something they can’t do through email alone. You can even boost the potential of your direct mail solutions by including small giveaways, like a free pen or lanyard that your customer can use in their day-to-day life.

2. Enhance Your Brand Image

We all know how valuable visual marketing is in today’s world. The more direct mail you send out, the more you connect with your audience on a visual level, which means that they’re more likely to remember you the next time they have a problem that your company can solve. Your direct mail can give you a unique opportunity to get ahead of the curve with your target audience and showcase your authority in your industry.

3. Highly Targeted

When you send out direct mail, you can ensure that everyone you speak to has the best possible chance of becoming a prospect for your business. This means that offline mail can be far more targeted than emails, and social media, where you simply send messages to anyone who might listen. The key to success, of course, is making sure that you do plenty of homework and find out as much as you can about your customers before you start sending letters.

4. Stand Out from the Competition

The online marketplace is more crowded today than ever. That means that it’s far more difficult for emerging companies to get the attention of their customers. If you want to captivate your target audience, then you need to be willing to do something different to the other people in your industry. When everyone else focuses on digital marketing, your efforts in direct mail will help you to stand out from the crowd.

5. Direct Mail Will Be Opened

In a world where people consistently block advertisements on their browser and send unwanted emails into their junk folder, direct mail is a way to bypass all the problems of online marketing. Direct mail naturally has a higher chance of being opened than email, because it comes with fewer risks. After all, you can’t get a virus or risk a phishing attack when you’re just opening a letter. With direct mail, you always get the right eyes on your message.


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