For FMCG products a lot of the buyer journey takes place at the point of purchase. In other words, your customers don’t spend much time weighing pros and cons before they decide whether to buy a product. Instead, they make their choice based on how they feel in the moment. Knowing the ins and outs of the industry provides your packaging the opportunity to influence those split-second decisions. To help guide you through the print packaging process, we have provided you with the ultimate guide for successfully launching a product.
Step 1: Select your Target Market
If you’re thinking of upgrading your packaging line to potentially improve your sales, then you’ll need to start by doing your homework. Plenty of companies make the mistake of changing their packaging process before they’ve had a chance to audit their existing strategy. However, moving too quickly means that you could end up spending money on the wrong things. Before you speak to a packaging expert, think about what your customers need.
The more you know about your customers, the easier it will be to adjust your packaging line to suit their preferences.
The problem is, there are various factors that can impact the performance of your packaging strategy. For instance, an ineffective packaging line could mean that you’re not using the right designs or materials to attract your customers.
Step 2: Select the Most Influential Strategy for Your Target Market
There’s more to great packaging than how much it costs and focusing too much on money could mean that you overlook some of the things your business need most. For instance, personalised print packaging can help you to build a stronger relationship with your customers, which leads to more loyalty in the long-term. Something as simple as a window on your salad box could make your products seem more appetizing. It could even earn you social shares if someone decides to post a pic on Instagram.
Write a list of things you want to accomplish with your packaging. For instance:
- Are you running online campaigns? If so, you might include hashtags and links to your social pages on popcorn cartons or drinks.
- Do you serve food and drink in a range of different temperatures? This means you need packaging materials that hold up to hot and cold.
- Do you need a large volume of new packaging with every order? That means you need a supplier that can produce fast.
Step 3: Partner with a Great Print Packaging Supplier
Finally, once you know what your customer wants, and what your brand needs from your packaging line, you can begin to talk to a supplier that understands your company. A good packaging supplier will be able to discuss the pain points in your packaging line with you and help you come up with solutions. They could even give you tips and advice on how to improve the ROI of your packaging strategies.
Ultimately, a successful product launch is simply, great print packaging that aligns with your customer, and your business goals. Need help creating the perfect packaging? Contact Immij today on 1300 794 139.