Top Tips for Product Packaging

Top Tips for Product Packaging

At Immij, we know how valuable your product packaging is. After all product packages need to sell your product and your brand to your potential customers. This means that you can’t afford to invest in anything less than the best. So, how do know what are the best choices to make for your packaging? To make your life easy when making decisions regarding product packaging, the product packaging experts at Immij have put together their top printing tips for creating spectacular product packaging.

While the main focus of your product packaging is to grab the attention from customers, there’s more to consider. When you’re choosing print packaging supplies you need something that’s cost-effective, reliable, attractive and of course, environmentally friendly.

1. Know Your Brand Identity

Your packaging supplies are a fantastic way for you to demonstrate the nature of your brand to your customer. For instance, your renewable and biodegradable FMCG packaging can show your client that you’re a socially-conscious company. At the same time, you can use fun printing techniques and designs to show off your unique personality.

Ask yourself what kind of image you want to show your audience. Are you more likely to benefit from huge profits if you come across as a green and environmentally-conscious brand? Or would you boost your revenues with bright colours and trendy visuals that attract a younger audience?

2. Keep Form and Function in Mind

While it’s important to make sure that your packing supplies make the right aesthetic impression, you also need to ensure that they’re going to go the distance in terms of practicality too. For instance, no-one wants to invest in packaging that is not strong enough to be functional.

No matter what  you sell – from healthcare products – to consumer goods make sure that the packaging you choose is practical enough to give your customer a good all-around experience. At immij we offer print packaging solutions to suit a range of budgets, but we never compromise on quality.

3. Ask Yourself How You Can Get the Best ROI

Choosing the best print product packaging for your product isn’t just about keeping costs low, you also need to make sure that every dollar you put into delighting your customer, you get back in the form of client loyalty and extra sales. To make the most of your packaging choices, ask yourself:

  • What kind of packaging materials should I use? You’ll need to find the right balance between aesthetics and practicality
  • How can I construct the packaging? Will a rigid or flexible container be better for your product?
  • Do I need to include any information on the packaging?

4. Consider Your Costs

The great thing about investing in product packaging solutions is that you can generally save some money. Of course, the key to success with any business strategy is finding the right balance between minimising costs, and keeping quality high. The best way to make sure that you’re going to give your customers the best experience (without compromise) is to work with a printing packaging manufacturer you can trust. Here at immij, we can help you to get the most out of all your packaging strategies. Whether you’re looking for packaging for FMCG, pharmacy or something else entirely, reach out to immij today on 1300 794 139 to start your packaging journey.