When it comes to designing FMCG packaging there is a lot to know, whether you’re designing print packaging for a commercial product that’s about to go on a retail shelf, or labels for a pharmaceutical product, it’s crucial to get the details right. To help, we are going to go through all the basic information you need to know about printing packaging and labelling for FMCG.
1. How to Select Perfect Font
Font, you want something that’s clear, concise and easy to read, but also unique enough that it captures the attention of your target audience. If you’re going to be using more than one font, make sure that you don’t go over the top with your choices. Too many styles in one place will confuse your customers and distract them from the value of your product. If in doubt keep it clear and simple.
2. How to Pick the Best Graphics or Illustrations
FMCG labels and packaging benefit greatly from the use of pictures, using a photo or graphic of the actual product is a popular notion. Also the use of transparent film to showcase the item itself. There are plenty of designs available to choose from. For more information please consult the link below for specific FMCG guidelines for the Australian market: https://www.skulibrary.com/wp-content/uploads/2015/08/SKUlibrary-StyleGuide_v.3.1.pdf
3. How to Smartly Invest In Label and Packaging Quality
In the competitive FMCG world, sometimes paying a little extra for the perfect packaging or labelling can be a good idea. If you use cheap materials to print on, or your colours are dull and boring, then they won’t catch the eye of your customer.
One of our top tips is to utilse the effectiveness of digital printing, a good way to get an extra “pop” with your design is to print on foil instead of paper, this will deliver a metallic effect, and increase the chances that your customer will look twice at what you have to say. With today’s digital printing methods, it’s much easier to create stunning visuals on a range of material.
4. What Are the Different Print Finishes Available
There are many different types of finishes that will have a huge impact on the quality of your FMCG packaging and labels. For instance, flexographic printing is the most common option, it’s great for plain text and images without a great deal of colour. Litho-lamination, or offset printing is a great way to get the absolute best image possible. While it might be more expensive, it’s perfectly designed for detailed, high-res images, and it gives you extra flexibility with detail, design, and colour.
5. How to Select the Most Optimal Packaging or Labelling Material
Finally, when selecting the perfect packaging choice, remember that the materials you use will also have an impact on your finished product. Before you select a specific material, think about the purpose your packaging has.
While it’s easy to get carried away with aesthetics when you’re designing your product packaging, it’s important not to forget about form and function. Remember, your packaging is there to keep your product safe, as well as advertise your company to your target market.
To find out more about FMCG guidelines Australia select the link below: https://www.packagingcovenant.org.au/documents/item/1091
6. How to Be Make Your Label or Packaging Memorable and Distinctive
For the FMCG market your labels and packaging, just like your brand, needs to stand out. This is where market research is essential, think about how other companies in your niche present their products and ask yourself which trends you want to adhere to, and which you want to ignore.
As the marketplace for almost every industry becomes increasingly crowded, it’s growing ever-more important for today’s companies to make sure that they’re standing out in their chosen environment. One of the best ways to capture the attention of your target audience, and showcase your value within a matter of minutes, is to design your packaging with a solution focus. Try to make your product appear as the ultimate answer to their problems.
7. How to Consider Your Packaging or Labelling from Your End Users Perspective
Your label and packaging needs to not only informs your customers of what they’re buying, but what kind of problems your product can solve. Your target market and manner of distribution will have a significant impact on the packaging design that you choose. Outline the purpose of your product in clear, bold writing, and make sure that you use images if your customer might struggle to interpret the use of your product.
While creativity is crucial, it’s important to make sure that it doesn’t cause ambiguity in your packaging design. You need your customers to be clear about what they’re going to get inside of the package or box.
8 . Consult the Experts
Your packaging and labelling choices are paramount for successful FMCG marketing. Unfortunately, there’s no one-size-fits-all solution for the perfect packaging strategy, mistakes in this industry can be costly and set a business back up to six months. To make sure you get your packaging right the first time around, consult the industry experts at immij.
Contact Immij today on 1300 794 139.
